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We have great news for you! Contrary to popular belief, you don’t have to master every fundraising technique out there to raise big bucks for your nonprofit organization. You don’t even have to use every fundraising technique. In our experience, you only have to do five things REALLY WELL to create a stream of predictable, growing and sustainable contributed revenue.

So here are our 5 Steps to Smarter Fundraising…

1) ADOPT A “RETENTION FIRST” FUNDRAISING PHILOSOPHY

Before your organization can even begin to think about raising support from new donors, you need to focus on retaining the ones that you already have. For US charities, the average donor retention rate was just 45 percent in 2016. So if the average organization had 100 donors in 2015, they only managed to renew 45 of those same donors in 2016. You can do better.

Your organization MUST adopt a fundraising philosophy of “retention first” or it will never get ahead in its fundraising. Without a retention first philosophy, you will always be treading water with donors leaving just as fast (if not faster) than you are able to bring in new ones. How do you retain your donors? You make them feel LOVED through a year round donor loyalty program.

2) SEND RESPONSE OPTIMIZED MAIL APPEALS

You can’t just send any old letter to potential supporters and expect them to respond. The typical direct mail appeal talks exclusively about the organization and its recent accomplishments. The letter really shouldn’t be about your organization at all – it should be about the donor and the change that they have brought to the local community through your organization.

Furthermore, this is not business writing. Optimized mail appeal copy often breaks all of the grammar rules that you learned in grade school. It isn’t pretty, but it works. The envelope isn’t an afterthought either, it too is optimized. Your goal is to get the piece opened and to inspire the donor to act, IMMEDIATELY -– not to toot your own horn and send something that looks cool.

3) JUST 2 EVENTS PER YEAR WITH A FOCUS ON SPONSORS, NOT ATTENDEES

Let’s face it, special events are time consuming. When you look at their return on investment they typically aren’t even that great of a way to raise funds. Thankfully they have some redeeming qualities through their ability to bring in new donors and raise public awareness. But there are far too many of them at most nonprofit organizations. Holding ANOTHER special event seems to be every organization’s favorite way of dealing with a revenue shortfall.

By limiting your organization to two large special events per year, you create time to focus on other fundraising activities (like getting to know your donors). With only two, you also have the time to really maximize them and raise the bulk of the revenue from sponsors, not attendees. You will make far more when you start focusing on recruiting $300 (or $3,000) sponsors, rather than selling $30 tickets.

4) BUILD PERSONAL RELATIONSHIPS WITH THE TOP 10% OF DONORS

The number one law of fundraising is that people give to people. Specifically, they give to people that they know, like and trust. Yes, they will contribute in other ways. But large donations are typically only made when a donor develops a personal relationship with the organization. They have to know, like and trust your organization before they make a major commitment. This is not done via mail or email. This is done while sipping a cup of coffee together or taking a personal tour of the organization.

You MUST get to know your top donors. If they are giving you that much without a personal relationship, then they most likely could support you at a much higher level. They just have to have to get to know you. This is what we do with the time saved from conducting fewer events. We meet with our top donors one on one and bring their support of our organization to life for them.

5) CONVERT AS MUCH OF THE BOTTOM 90% AS POSSIBLE TO RECURRING MONTHLY GIVING

Wouldn’t it be nice to have a steady, predictable flow of donations each and every month? When you convert your lower level supporters to be recurring monthly donors, that is what happens. Cash flow is no longer an issue and you can focus more on the strategic initiatives that will move your organization forward.

To sweeten the pie even more, recurring monthly donors give 42% more than regular donors over the course of the year! This makes the lifetime value of a recurring donor five times greater than that of a donor that makes two donations per year. Furthermore, donor retention is automatic with recurring donors … the dollars just keep coming (as long as you show them the impact of their support)!

Want to learn more? Are you ready to get started? Check out our FREE Smarter Fundraising Quick Start Toolkit . The toolkit contains a video lesson and a free resource download for each of the 5 Steps to Smarter Fundraising.

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Job Reference Page

It may be helpful for you to use a template when you create your job reference page — just to be sure you give the employer all the info he needs to contact your references and draw out the best recommendation for you. Scroll down this page to see an easy-to-use template, along with a step-by-step guide.

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Sample Job Reference Pages That Use Standard Job Reference Page Template

Each of the following samples are based on the Standard Job Reference Page Template below:

How to Use This Job Reference SheetTemplate

Here’s how to use this job reference page template:

Standard Job Reference Page Template

Your Name Street address or PO Box City, state, and zip Phone number Email address LinkedIn address (if you have one and the address isn’t too long)

References

Name of reference Title at his or her organization Organization name Street address City, state and zip Daytime phone number Relationship to you (if it’s not clear from your resume and cover letter) Skills/projects of yours that this reference might discuss (optional)

Name of reference Title at his or her organization Organization name Street address City, state and zip Email address Daytime phone number Relationship to you (if it’s not clear from your resume and cover letter) Skills/projects of yours that this reference might discuss (optional)

Name of reference Title at his or her organization Organization name Street address City, state and zip Email address Daytime phone number Relationship to you (if it’s not clear from your resume and cover letter) Skills/projects of yours that this reference might discuss (optional)

Name of reference Title at his or her organization Organization name Street address City, state and zip Email address Daytime phone number Relationship to you (if it’s not clear from your resume and cover letter) Skills/projects of yours that this reference might discuss (optional)

Name of reference Title at his or her organization Organization name Street address City, state and zip Email address Daytime phone number Relationship to you (if it’s not clear from your resume and cover letter) Skills/projects of yours that this reference might discuss (optional)

<< Sample Standard Job Reference Page

Copy and paste the template into a Word document. Enter the info for yourheading

We will only look at one standard for encoding structured documents: Extensible Markup Language or XML , which is currently the most widely used such standard. We will not cover the specifics that distinguish XML from other types of markup such as HTML and SGML. But most of what we say in this chapter is applicable to markup languages in general.

In the context of information retrieval, we are only interested in XML as a language for encoding text and documents. A perhaps more widespread use of XML is to encode non-text data. For example, we may want to export data in XML format from an enterprise resource planning system and then read them into an analytics program to produce graphs for a presentation. This type of application of XML is called data-centric because numerical and non-text attribute-value data dominate and text is usually a small fraction of the overall data. Most data-centric XML is stored in databases - in contrast to the inverted index-based methods for text-centric XML that we present in this chapter.

We call XML retrieval structured retrieval in this chapter. Some researchers prefer the term semistructured retrieval to distinguish XML retrieval from database querying. We have adopted the terminology that is widespread in the XML retrieval community. For instance, the standard way of referring to XML queries is structured queries , not semistructured queries . The term structured retrieval is rarely used for database querying and it always refers to XML retrieval in this book.

There is a second type of information retrieval problem that is intermediate between unstructured retrieval and querying a relational database: parametric and zone search, which we discussed in Section 6.1 (page). In the data model of parametric and zone search, there are parametric fields (relational attributes like date or file-size) and zones - text attributes that each take a chunk of unstructured text as value, e.g., author and title in Figure 6.1 (page). The data model is flat, that is, there is no nesting of attributes. The number of attributes is small. In contrast, XML documents have the more complex tree structure that we see in Figure 10.2 in which attributes are nested. The number of attributes and nodes is greater than in parametric and zone search.

After presenting the basic concepts of XML in Section 10.1 , this chapter first discusses the challenges we face in XML retrieval (Section 10.2 ). Next we describe a vector space model for XML retrieval (Section Sofft Ravello Womens 8LTA6n6Hl
). Section 10.4 presents INEX, a shared task evaluation that has been held for a number of years and currently is the most important venue for XML retrieval research. We discuss the differences between data-centric and text-centric approaches to XML in Section 10.5 .

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