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Personalization enables you to deliver targeted content to your visitors. For example, you can implement rules that show personalized content to visitors based on their browsing behavior and their accumulated profile values.

In the Experience Editor, you can create rules to determine which content is shown to different site visitors. These are called personalization rules or conditional renderings.

You can create personalization rules that are based on many different criteria, including goals, campaigns, engagement value points, profile value points, and engagement plans. Your website responds to personalization rules in real-time by showing specific content, by hiding content, or by adjusting the behavior of a component.

This walkthrough outlines how to:

This example shows how to create a rule that determines when visitors see a link to download a brochure.


The website displays a link to download a brochure on every page except the Home page. The personalization rule specifies that the brochure link on the Our Services page is only displayed to visitors who have a lead score of 50 or more.

To create a personalization rule, you specify the conditions that must be fulfilled, for example, to show a particular brochure to visitors who have a lead score of 50 or more.

To create a personalization rule:

Before you create a personalization rule, you need to have all the content that you want to associate with the personalization rule ready. If you also choose to change the layout of the personalized component, you need to have the relevant rendering items ready too.

Sitecore evaluates the personalization rules in the order that they appear in the Personalize the component dialog box. If the visitor does not satisfy the rule specified in a condition, Sitecore moves on to the next condition, and so on, until the visitor meets one of the conditions. The default condition is used if a visitor meets none of the other conditions.

In this example, in the Search field, you enter the search word and select the following condition:

To create a personalization rule that only applies to visitors whose behavior is mapped to a specified pattern card, you can select the condition

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The correlation coefficient r is directly related to the coefficient of determination r 2 in the obvious way. If r 2 is represented in decimal form, e.g. 0.39 or 0.87, then all we have to do to obtain r is to take the square root of r 2 :

r = ± r 2 r = ± r 2

The sign of r depends on the sign of the estimated slope coefficient b 1:

That is, the estimated slope and the correlation coefficient r always share the same sign. Furthermore, because r 2 is always a number between 0 and 1, the correlation coefficient r is always a number between -1 and 1.

One advantage of r is that it is unitless, allowing researchers to make sense of correlation coefficients calculated on different data sets with different units. The "unitless-ness" of the measure can be seen from an alternative formula for r , namely:

r = n i = 1 ( x i ¯ x ) ( y i ¯ y ) n i = 1 ( x i ¯ x ) 2 n i = 1 ( y i ¯ y ) 2 r = i = 1 n ( x i x ¯ ) ( y i y ¯ ) i = 1 n ( x i x ¯ ) 2 i = 1 n ( y i y ¯ ) 2

Antonia Bonello is an Associate Creative Director for BuzzFeed UK. She joined the company in 2014 after her BuzzFeed commissioned ‘14 Most Brutal Deaths In Game Of Thrones As 8-Bit GIFs’ post went viral. Antonia works closely with brands to create engaging content on BuzzFeed’s platforms (including Facebook, Instagram, and Snapchat), leading design, animation, illustration, photography, and interactive game content.

Specialising in retro 8-bit animation, Antonia has reimagined Orange Is The New Black , Game Of Thrones , Friends , and even her daily commute on the tube network as hilariously charming pixel art. Antonia has worked on countless branded content campaigns for major brands, including Google, Nike, Netflix, Sky, eBay, Diageo, and Nestlé. She has created Snapchat games for Aviva, and even trained as a stuntwoman for Churchill Insurance.

Antonia’s work in native advertising has led to her being shortlisted for Design Week Awards Rising Star 2016 and The Drum Content Awards for Best Branded Content Campaign 2017, and winning Silver at the Media Week Awards for BuzzFeed’s partnership with the Alzheimer’s Society charity group.

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Is the VP of Global Brand, Advertising Media at the Xerox Corporation and responsible for all corporate integrated marketing initiatives. She is a seasoned professional when it comes to working with media publishers and she knows how to optimise and leverage great content to maximise brand awareness and sales through paid media and native advertising.

Barbera is also on the Ad Council and International Advertising Association boards, and serves on the National Advertising Review Board panel. She is a member of the Association of National Advertisers (ANA), as well as Advertising Women of New York. In 2014, she was named on the Brand Innovators list of the top 50 women in brand marketing. Barbara was also listed by the Internationalist as a top multinational marketer in 2011, and a top marketing leader in 2014.

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Having graduated from Munich University with a Diploma in Political Science, History and Philosophy, Bettina’s first professional experiences were in vocational training during the exciting period after the fall of the Berlin Wall and Germany’s reunification. What followed were a first stint in publishing with Gruner+Jahr and media agency MMM in Hamburg, then a move to the rapidly ascending boomtown of Moscow in 1997, where Bettina continued her career in PR, media relations and event management with BBDO and Conde Nast Russia, followed by a decision in 2003 to start out on her own.

As the founder of R.S.V.P. – PR Lifestyle Agency, Bettina has ventured into new markets, setting up offices in Singapore and Malaysia, and taken up the role of Publisher for Buro 24/7 in both these markets.

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